Hey there! I’m Diane.
I turn user behavior into strategic product decisions– most recently leading research for Mailchimp’s Messaging products @ Intuit.
Between sips of coffee and dance breaks, I’m figuring out why people do what they do.
Highlighted work ↓
ClassPass Consumer Diary Study
Method: Diary StudyI conducted a 2-week diary study with 20 ClassPass users to understand newer users’ motivations, booking decisions, and attitudes toward ClassPass and staying active.
Work in Progress ↓
Case studies coming soon!
Mindbody Class Sign-In Launch + Rollback
Methods: Moderated Interviews, Polls, Retro WorkshopsI led 4 rounds of qualitative + quantitative research to concept test a new class sign-in page and to measure success of the initial launch. I influenced the squad’s strategic decision to roll-back the release, then led retrospective workshops to improve our GTM processes.
Coming soon!
Mindbody Waitlists Concept Testing
Methods: Moderated Interviews, Unmoderated Usability TestingI conducted 3 rounds of research to guide the building of new waitlist automations in Mindbody. I tested language comprehension and investigated users’ mental models surrounding late cancellation window waitlist policies.